how to play the game
The Battle
The Connection
The Battle
Businesses across all industries are in constant battle to out-do their competitors in order to obtain an edge in their market. In a world where your competitors can offer the same product or service at the same price, with little or no variation in quality or performance as you do, your value proposition has to be found elsewhere.
The Beast
The Connection
The Battle
Today’s consumer is a very different animal than they were just 10 years ago, they have a different set of values, they are passionate and are influenced by the big concerns of the XXI century, but more so by the opinions of their friends and peers. they are brand minded but not loyal, and unwilling to invest time or effort in the brands that follow.
The Age
The Connection
The Connection
They no longer adhere to the established norms of society and are deeply segmented in niche cultures, that sway their behaviour, from one trending thing or idea to another.
Trying to follow these rapidly changing scenarios from a strategical view point is like trying to hold water in a paper bag, it’s not going to end well.
The answer, you
They no longer adhere to the established norms of society and are deeply segmented in niche cultures, that sway their behaviour, from one trending thing or idea to another.
Trying to follow these rapidly changing scenarios from a strategical view point is like trying to hold water in a paper bag, it’s not going to end well.
The answer, your strategy should focus on creating ideas and developing actions that your consumers can BE A PART OF.
The Connection
The Connection
The Connection
Creating experiences that connect with your consumers everyday lives, and not by trying to sell them something, places your brand in a position that enables you to influence from the inside.
Word of Warning. That doesn’t mean jumping on the band waggon of the latest thing going viral, as that will inevitably go against you in the long run
Creating experiences that connect with your consumers everyday lives, and not by trying to sell them something, places your brand in a position that enables you to influence from the inside.
Word of Warning. That doesn’t mean jumping on the band waggon of the latest thing going viral, as that will inevitably go against you in the long run. We can all think of recent examples where this type of strategy has backfired and seriously damaged the brands that have embarked on such ventures.